One brand architecture for four schools and everything that comes next

Conquer is an online education company for Spanish speakers. It runs four business lines: Conquer Languages, Conquer Blocks, Conquer Finance and Conquer Business. Each has its own students, teachers and sales team. I joined in 2026 to own brand and web across all of them.

Every line had grown on its own, and it showed. Different logos, different colors, different tone. Students who took two programs felt like they were dealing with two companies. Leadership also had three new initiatives on the way and no system to hang them on. The job was to make Conquer feel like one company with several doors, while letting each line keep its own energy.

Everything sits on a black base. Pixel-art elements we call piXLs give the brand its texture, and each line gets its own flag isotype, so the family resemblance is obvious and the lines are still easy to tell apart.

Color is a full-spectrum gradient system where each line owns a family: green to lime for Finance, magenta to pink and red for Languages, orange for Blocks, blue for Business. A paper texture warms up the digital look, "pixelación" transitions carry motion from one piece to the next, and photos sit inside pixel frames instead of floating loose. Termina sets the headlines and Funnel Display handles everything else.

I then designed and built the public website and the LMS students log into every day, so the brand holds from the first ad to the tenth lesson.

New initiatives now launch in days instead of weeks, because the naming, color and layout decisions are already made. The sales teams work from one template library instead of four.

Students see the same brand on Instagram, on the website and inside the classroom. That consistency is hard to measure, but people notice when it's missing.