I design brands and build their websites.
I'm Daniel, a brand designer who also develops the websites. The identity I design is the identity that ships, with nothing lost between design and development.
- 8+
- Years
- 10+
- Brands
- 20+
- Websites
selected-work
Brands I designed, Websites I shipped.
built-in-webflow
Built in Webflow
Live websites I designed and developed in Webflow.
about
Systems thinking, from brand to build
My background is in Industrial Design, which trained me to think in systems before pixels. I believe a brand's integrity should not erode in the handoff to development. That is why I design the identity and build the website myself.
More about me2026 – Present
Conquer
Brand & Web Design Lead
Brand architecture for four business lines, plus the website and the student LMS.
2022 – 2026
Effiqs
Head of Design & Development
Led the design and development team through dozens of B2B tech brands and Webflow builds.
2018 – 2022
Skandia
Brand Design Specialist
Design lead on the Old Mutual to Skandia transition in Colombia.
Teams I've shipped work with
- Stäubli
- Conquer
- Effiqs
- Skandia
- NBS Group
- Shipday
- Speakap
- Verify by Tiller
- Adepti
- Aperia Compliance
- CommerceIQ
- Confirm
- Arena
- Mobilo
- Zeian
faq
Frequently asked questions
Why hire one person for both the brand and the website?
When brand and website are delivered by separate teams, details are lost in the handoff and you carry the coordination. I design the identity and develop the website myself, so the system reaches production exactly as approved.
How long does a typical project take?
A brand identity or a website takes about two weeks each, and both together about four. Larger scopes are planned as additional sprints with a fixed calendar agreed up front.
Do you build in Webflow or custom code?
Both. Webflow is the right choice for most marketing teams that want to edit the site themselves. For more specific requirements, I build in code and deploy on Vercel or Cloudflare.
What do you need from us to get started?
A short questionnaire, access to any existing brand materials, and one decision-maker who can give feedback within a day or two. With those in place, work begins on the agreed start date.
How do you work across time zones?
I'm based in Bogotá (GMT-5), which aligns closely with US business hours and leaves a solid morning window with Europe. Reviews happen at scheduled checkpoints, with clear written updates in between.
Which languages do you work in?
English, Spanish and German. Workshops, reviews and deliverables can run in any of the three.
Who owns the files and the code?
You do. At delivery you receive the source files, the brand guidelines and the full Webflow or code project.
Do you offer support after launch?
Every project ends with a handover so your team can maintain the website independently. The Full Sprint includes 30 days of post-launch support, and ongoing work is available afterward.
How does pricing work?
Projects run as fixed-price sprints, so the investment is agreed before work begins. See the Brand, Website and Full Sprint options on the sprint page.
let-s-work-together
Have a brand or a website in mind?
Share a few lines about your company and what you need. I reply to every email within two working days.